A store-based retailer that uses the Web to expand its target market has evolved from _____ to _____
a. single-channel retailing; multi-channel retailing
b. mass marketing; concentrated marketing
c. differentiated marketing; mass marketing
d. independent; a fully integrated vertical marketing system
a
Business
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An ad in a trade magazine targeted to veterinarians urges them to prescribe Hepato for cats and dogs with damaged livers. This ad was placed by the product's manufacturer. This ad is an example of how manufacturers use which type of strategy?
a. push b. kinetic c. pull d. inertia
Business
Owning resources that don't meet the VRINE criteria is considered a necessary element of
conducting business. Indicate whether the statement is true or false
Business