According to the needs hierarchy theory, friendship, affection, acceptance by reference groups are examples of ________ needs

Effective ________ pricing involves understanding how much value consumers place on the benefits they receive from the product and setting a price that captures that value

A) competition-oriented B) cost-based C) time-based D) customer-oriented E) marketer-oriented

When order requests come in, the designers of Titus Furniture often go to a client's location to note their requirements, budget, and expected date of delivery. In this way, Titus Furniture is successful in tailor-making products for its customers

This is an example of ________. A) market diversification B) undifferentiated marketing C) mass customization D) differentiated marketing E) trigger-based marketing