The first step in the strategic planning process is to ________

Mario Company's Accounts Receivable balance at December 31 was $300,000 and there was a credit balance of $1,400 in the Allowance for Doubtful Accounts, The year's sales were $1,800,000. Mario estimates credit losses for the year at 1.5% of sales. After the appropriate adjusting entry is made for credit losses, what is the net amount of accounts receivable included in the current assets at year-end?

What will be an ideal response?

Marketers use ________ when they want to determine if a change in one thing is responsible for a change in something else

A) ethnography B) predictive techniques C) descriptive research D) causal research E) exploratory research