Coke and Sony are well-known, heavily supported, and distributed by global companies. They are examples of:

Employee ability is emphasized in a lean production environment. Before being hired, people seeking jobs with Toyota participate in the Day of Work, an assessment test to determine who has the right mix of qualities

These qualities include all of the following except: A) dexterity. B) team attitude. C) problem solving. D) decision making. E) team work.

Projective techniques are used less frequently than unstructured direct methods (focus groups and depth interviews)

A possible exception may be ________, which is used commonly to test brand names and occasionally to measure attitudes about particular products, brands, packages, or advertisements. A) story completion B) word association C) sentence completion D) cartoon tests