________ advertising is designed to create awareness, interest, purchasing behavior, and postpurchase satisfaction for specific products and services

Tools that can be used for collecting primary data include:

A) survey research and interviews. B) consumer panels and observation. C) focus groups and survey research. D) interviews and observation. E) all of the above

Which of the following statements is FALSE?

A) Future consideration can be valid consideration. B) Past consideration is not valid consideration. C) A contract that is sealed satisfies the courts concern for consideration D) Each party to a contract must receive consideration of equal or similar value. E) Consideration can be in the form of goods, services or money.