CRM systems made personalized marketing and customized promotions more feasible
Indicate whether the statement is true or false
TRUE
Business
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Which of the following consumer products companies experienced a major product failure in Europe due to inadequate test marketing?
A) Procter & Gamble B) Colgate C) Kao D) Unilever E) Seagram
Business
________ refers to the sequence of value-adding activities performed by the firm in the course of developing, producing, marketing, and servicing a product
A) A value chain B) A supply chain C) Value gap D) Value migration
Business