Which of the following statements is true of the influence of product characteristics on a company's channel strategy?
A) Products with low unit prices are usually sold using a company's sales force.
B) Products that are sold using direct distribution generally require narrow selling margins.
C) Perishability is an important product characteristic that influences channel strategy.
D) Bulky products are ideally distributed through direct-sales systems globally.
C
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The burden of proof remains on the taxpayer for corporations, trusts, and partnerships, with net worth exceeding:
A. $3 million B. $7 million C. $1 million D. $5 million E. Some other amount
Multiprint, a printer manufacturing firm, sells ink cartridges for each of its specific models. Only Multiprint cartridges are compatible with Multiprint printers, and no two models share the same specifications
What type of pricing does Multiprint use? A) product line pricing B) captive product pricing C) optional product pricing D) by-product pricing E) product bundle pricing