PRIZM is a company that specializes in which type of segmentation?

A) product differentiation
B) geodemographic
C) geographic
D) psychographic

B

Business

You might also like to view...

When actual input data from past periods is used to develop a budget

a. past inefficiencies are excluded. b. expected future changes are incorporated. c. information is available at a low cost. d. audited financial information must be used.

Business

Which of the following is the rate of return, based on discounted cash flows, a company can expect to earn by investing in a capital asset?

A) accounting rate of return B) bank interest rate C) internal rate of return D) return on investment

Business