Which pricing objective has the goal of establishing market share?

A) Market penetration
B) E-business
C) Brand recognition
D) Brand licensing
E) Profit-maximizing

Answer: A
Explanation: A) Because they are willing to accept minimal profits, even losses, to get buyers to try products, companies may initially set low prices for new products to establish market share (or market penetration), a company's percentage of the total industry sales for a specific product type.