Bicycle store 2Wheels notices that it has a high proportion of low-profit customers, but doesn't want to terminate the customer relationship. What can 2Wheels do to make these customers more profitable?
What will be an ideal response?
2Wheels can encourage unprofitable customers to buy more or in larger quantities, forgo certain features or services, or pay higher amounts or fees. It can also use cross-selling or up-selling techniques.
Business
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Most expatriates appear to believe more weight should be given to an on-site manager's appraisal than to an off-site manager's appraisal.
a. true b. false
Business
Independent variables are normally measured in different units. To determine the relative importance of the beta weights between independent variables, we would use:
A) a screening variable B) a trimmed model C) standardized beta coefficients D) betas measured in "like-units" E) p values
Business