According to Al and Laura Ries, there is already a noticeable shift in the ways organizations are promoting products, services and ideas

Indicate whether the statement is true or false

TRUE

Business

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Marketers need to understand the ________ factors of a country from two perspectives: the country's overall level of industrialization and its income distribution

A) political B) cultural C) economic D) legal E) natural

Business

A disadvantage of the euro is that the development of a pan-European, euro-denominated capital market will decrease the range of investment options open to both individuals and institutions

Indicate whether the statement is true or false.

Business