Write a note on contingency plans
What will be an ideal response?
Contingency plans are alternative courses of action to be implemented if (or when) things go wrong. Some people
refer to them as backup plans. Contingency plans should be prepared as part of the overall marketing planning
process, and approved by executive management before the project launches. If disaster strikes, the resulting
emotional and turbulent environment will make it difficult to get alternative plans approved then, so it is essential
that plans be prepared and approved in advance.
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Executives who are compensated on a salary basis and engage in management duties are generally exempted from overtime pay
Indicate whether the statement is true or false
An understanding of the role of capital markets is one of the fundamental concepts that a nonfinancial manager should understand in order to:
A) better assess the current environment in which the firm operates. B) better assess future financing requirements. C) better understand the role of the capital markets in raising long-term funds. D) better measure and create value for the shareholders.