A new brand of laptops was launched by CatchOn Communications. To gain publicity, the companyplaced advertisements in various newspapers and websites. Which type of media channel did CatchOn use?

a. Paid media
b. Earned media
c. Digitized media
d. Owned media

A

Communication & Mass Media

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The economic collapse of most investments in Internet commerce in 2000 was called e-collapse

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following is easier for broadcast journalists using video than it is for print reporters?

A. holding the audience’s attention B. setting the scene C. finding newsworthy stories D. communicating important information

Communication & Mass Media