One strategy for increasing the audience's understanding of the topic is to use advance organizers

Samaritans Inc was hosting a community marathon to raise funds for cancer research but the number of participants that turned up was far higher than what the company expected

Thus, when a melee ensued among the participants, the employees of Samaritans Inc weren't able to handle the situation. As a result of this mini-riot, 18 people suffered minor injuries. Later, Samaritans Inc tried to wash its hands of the incident by stating the participants were extremely aggressive, and the company's employees were helpless. Which image restoration technique did Samaritans Inc, use? a) Evade responsibility b) Reduce offensiveness c) Take corrective action d) Attack the perpetrator

All of the following principles of persuasion are true EXCEPT

A) Set a realistic goal. B) Take one step at a time. C) Use a modal qualifier if your claim is less than 100% certain. D) Deductive reasoning is more effective than inductive reasoning in persuasive presentations.