The text's Group Attraction Survey identifies the needs that are most likely to motivate you to join and/or remain in a group. The following survey statement "I work hard to be a valuable member." reflects a/an __________________
a) task achievement need.
b) social interaction need.
c) inclusion need.
d) control need.
e) affection.
ANS: c
Communication & Mass Media
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When PBS sells DVDs of its programs and spin-off products, this activity is
A) micromarketing. B) advertising. C) a fund drive. D) an auxiliary enterprise.
Communication & Mass Media
The word “spokesman” is an example of ______.
a. the generic he b. a man-linked word c. a lexical gap d. semantic derogation
Communication & Mass Media