Subway restaurants are positioned as offering healthy, good-tasting sandwiches. When the competitive frame of reference is quick-serve restaurants like McDonald's, what is the POD?

Kraft's marketing efforts for its Macaroni & Cheese include paid television commercials and magazine inserts. These are examples of activities associated with:

a. advertising. b. franchising. c. personal selling. d. nonstore retailing.

Brickman's ending balance of Accounts Receivables is $19,500. Use the data in the preceding question to compute the net realizable value of Accounts Receivable at year-end.

a.) $16,800 b.) $19,500 c.) $17,400 d.) $17,900