The ________ was established in 1914 to provide reliability to a booming magazine industry playing loose with self-announced circulation figures.

A. A. C. Nielsen Company
B. Audit Bureau of Circulations
C. Simmons Market Research Bureau
D. Standard Rate and Data Service

Answer: B

Communication & Mass Media

You might also like to view...

According to your textbook, which of the following suggestions should NOT be followed when responding to interview questions?

A. Answer immediately without any silence to show you are prepared. B. Ask a clarifying question if you are confused. C. Provide a thoughtful and concise response. D. Take a few moments to reflect on the question.

Communication & Mass Media

Taking notes on a laptop computer during a speech is discouraged unless

A. everyone else in the room is using a laptop. B. the laptop has a noiseless keyboard. C. the listener gets permission from the speaker beforehand. D. the monitor is raised only when notes are being taken.

Communication & Mass Media