Arika is following the three-part plan to write a claim message about a problem with her digital communication service bundle. What should she put in her opening?
A) A clear description of the desired action
B) An explanation of the nature of her problem with the digital communication service bundle
C) A goodwill statement and end date
D) Her phone number
A
You might also like to view...
The marketing goal for a product in the growth stage of its product life cycle is to ________
A) stabilize profit margins B) encourage brand loyalty C) reach peak sales levels D) compete on the basis of price E) maintain market share
Because this product looks similar to other products and only differentiates itself when a customer uses it, customers might be more influenced to buy it because of:
A) advertising on websites geared to women B) marketing campaigns in non-traditional outlets C) word of mouth endorsements from other mothers D) teacher recommendations E) telephone marketing campaigns