Which of the following is a component of the core strategy?

The fact that most U.S. companies do not have a formal MPR process is puzzling because ________

A) MPR efforts are highly credible and relatively inexpensive to conduct B) MPR is the oldest form of marketing communication in America C) MPR has replaced public relations and advertising as the preferred mode of promotional communication D) MPR is taught in practically every business school E) MPR accounts for every case of successful crisis management

A common use of second-to-die life insurance is

A) insuring children. B) insuring "double income with kids" families. C) estate planning. D) insuring key employees of a business.