What is the primary difference between quantitative and qualitative data?
a. Quantitative data are more rigorous than qualitative data.
b. Quantitative data are numerical, while qualitative data are nonnumerical.
c. Qualitative data are used by positivists, while quantitative data are used by interpretive researchers.
d. Quantitative data are useful for reason explanations, while qualitative data are most useful for cause-and-effect explanations.
Answer b,
Communication & Mass Media
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