Which of the following is the most effective specific purpose?

A) to persuade my audience to be generous
B) to persuade my audience to contribute a book to the next local library fund-raiser
C) to persuade my audience to contribute to a cause
D) to persuade my audience to contribute a book

Answer: B

Communication & Mass Media

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Television had virtually no influence on movies or movie making

Indicate whether this statement is true or false

Communication & Mass Media

Small group communication has two primary dimensions: task communication, related to the accomplishment of goals, and _____ communication, related to establishing a group’s social atmosphere

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media