A "material" representation in an ad is one that
a. is likely to influence a consumer's choice of a product.
b. involves a purchase price of $50 or more.
c. requires specific conduct by a consumer.
d. describes the contents of a product.
a
Communication & Mass Media
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When planning a banquet, which factors requires the closest attention?
A) The budget. B) The facilities. C) The food plan. D) Beverage service. E) Seating arrangements.
Communication & Mass Media
The 2002 court case involving Nike, which ran a social responsibility PR claim to counter accusations that it ran sweatshops in poor countries, centered on which legal issue?
a. libel b. privacy c. truth in advertising d. commercial speech
Communication & Mass Media