How has audience fragmentation affected broadcast media and newspapers?

Answer:

An ideal response will:
1. Define audience fragmentation as the scattering of audiences across multiple press outlets due to the growth of cable television and the Internet.
2. Explain that due to audience fragmentation, the impact of the press has become more diffuse and thus works to counteract the effects of media conglomeration.
3. Note that this effect will be minimized as media conglomerates move to both acquire cable stations and promote their own online Web sites.