How does a company determine whether training and development activities actually contribute to the business strategy and goals?

(a) By estimating training costs
(b) By identifying and collecting metrics
(c) By using third-party knowledge
(d) By increasing the value of human resource development

Answer: (b) By identifying and collecting metrics

Business

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Differentiation guarantees competitive advantage as long as standard products sufficiently meet customer needs

Indicate whether the statement is true or false

Business

Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper?

A) via a search engine B) via a social media site such as Facebook C) directly to a newspaper's home page D) via an online video

Business