Which of the following represents an aspect of the Empathy dimension of SERVQUAL?
A) providing service as promised
B) readiness to respond to customers' requests
C) giving customers individual attention
D) making customers feel safe in their transactions
E) visually appealing facilities
C
Business
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Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of global marketing communication:
A) diversified IMC theme B) standardization C) customization D) integration
Business
The volatility of a stock is 18% per year. Which is closest to the volatility per month?
A. 1.5% B. 3.0% C. 5.2% D. 6.3%
Business