Although Brenda previously used the U.S. Postal Service because it offered better prices on package shipping, she now uses only FedEx, because it gives her the facility of shipping from any FedEx Kinkos location 24 hours a day
Which of the following factors led to Brenda's customer switching behavior?
A) inconvenience
B) pricing
C) response to service failure
D) ethical problems
E) involuntary switching
A
Business
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A marketer would be unlikely to include a public relations plan in the marketing strategy section of a marketing plan
Indicate whether the statement is true or false
Business
Nations pursuing regional integration seek to ________
A) increase the scale of the marketplace for firms inside the economic bloc B) help firms increase the scale of operations and enhanced productivity C) attract direct investment from outside the bloc D) all of the above
Business