When the quality of products or services sold is poor relative to its cost, customers are likely to experience what kind of turnoff? Name this and give three examples as sited in the chapter
What will be an ideal response?
Value turnoff. Examples may be:
• Poor guarantee or failure to back up products
• Quality of goods or service not as good as expected
• Price too high for the value received
• Overly complicated or difficult-to-use products
Business
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A(n) ________ is a straight reduction in price on purchases during a stated period of time or of larger quantities
A) allowance B) free sample C) discount D) tax credit E) quota
Business
Recently, the increased use of online social networks and video sharing has reduced the need for advertising standardization with global brands
Indicate whether the statement is true or false
Business