Marketing management must make four important decisions when developing an advertising program. Briefly describe these four decisions
What will be an ideal response?
Marketing management should first set advertising objectives, which can be classified by primary purpose: to inform, persuade, or remind. Next, the advertising budget needs to be determined, which will often depend on the product's stage in the product life cycle. The third step is to develop an advertising strategy, which involves message decisions and media decisions. The last step is to evaluate the effectiveness of the advertising campaign.
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A contract that is so grossly unfair or unscrupulous that it offends the public conscience and the courts may not enforce it is
A. Unconscionable Contract B. Unclear Contractual Terms C. Unenforceable Contracts D. None of these
A demographic forecast that the number of teenagers will decrease dramatically over the next ten years may be symptomatic of an opportunity to create new drugs designed for teenage problems such as acne or weight issues
Indicate whether the statement is true or false