Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 10%. Which of the following best describes the purchase funnel for this scenario?
A) very wide at the top and narrow at the bottom
B) very narrow at the top and wide at the bottom
C) very narrow and vertical
D) very wide and vertical
E) very wide and horizontal
A
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According to the Fahy article on social class, which of the following statements is true?
a. Most Americans incorrectly believe that significant upward mobility in terms of social class is quite doable. b. In the U.S., because of free public education and low cost state and community colleges, being born into a lower social class is no longer a barrier to achieving a college education. c. Federal programs for affordable housing have made home ownership very affordable for all classes. d. There is little relationship between race or gender and one's social class.
Discuss the terms of a franchise agreement
What will be an ideal response?