Component lifestyles are:

a. making consumers non-discriminating and less demanding.
b. creating demand for products that meet diverse needs.
c. reducing the complexity of buyer behavior.
d. increasing the demand for low-priced mediocre products.

ANSWER: b

People in the United States today are piecing together component lifestyles. A lifestyle is a mode of living; it is the way people decide to live their lives. With component lifestyles, people are choosing products and services that meet diverse needs and interests rather than conforming to traditional stereotypes.