With the help of which of the following, a marketing manager can assess competitors' core strategies?

A) talking to the competitors' employees
B) studying the competitors' marketing communications
C) talking to the customers
D) studying the government data sources

B

Business

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Firms that promote mostly on a seasonal basis utilize massed advertising efforts

Indicate whether the statement is true or false

Business

An underlying assumption of the Johari Window Model is that _____

a. the supportive and integrative areas should be as large as possible b. interpersonal effectiveness is directly related to the amount of mutually shared information c. people should be completely open and honest with every one d. feedback is a method to reduce the public area e. all of the above

Business