Name and define the two factors that, according to the Elaboration Likelihood Model, impact the route through which persuasion can occur
What will be an ideal response?
Answer: Motivation: the desire to process message arguments. High motivation is associated with central processing, and low motivation with peripheral processing. Ability: If the person has the time, the knowledge, and the cognitive resources available to process message arguments carefully, the central route will be taken. Otherwise, the peripheral will be followed.
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As Stella watches the TV lotto drawing, she realizes she has the winning combination. If her heart starts to race at the same instant that she feels euphoria over winning, her response pattern would tend to support
A) the Cannon-Bard theory. B) Izard's evolutionary theory. C) the James-Lange theory. D) Schachter and Singer's two-factor theory.
Consciousness is the __________
a) state of arousal involving facial and bodily changes. b) awareness of ourselves and the environment. c) memory of personally experienced events. d) intentional recollection of an item of information.