Identify five of Kotler and Kotler's general strategies for growth
What will be an ideal response?
Student responses will vary but may include any five from the following list:
? grow by building your market share
? grow by developing committed customers and stakeholders
? grow by building a powerful brand
? grow by innovating new offerings and experiences
? grow by international expansion
? grow by acquisitions, mergers, and alliances
? grow by building an outstanding reputation for social responsibility
? grow by partnering with government and nongovernmental organizations
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Which of the following is NOT a function of inventories?
a. To manage facility layout b. To decouple operations c. To permit operations d. To take advantage of order e. None of the choices above
Which best defines the gross requirements for a component item?
A) the forecasted customer demand for the component B) the amount of safety stock needed to buffer against uncertainties C) the sum of gross requirements for all parents of the component D) the total demand for the component derived from all immediate parents