A major advantage of a ________ strategy is that if the product fails, the company has not tied its reputation to the product
A) blanket family name
B) licensing
C) separate family brand name
D) category extension
E) brand revitalization
C
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For more than one hundred years, the Garza family has owned and operated a gold mine on federal land. The only access to their mining claim is across an adjoining parcel. That parcel is sold to a new owner, who fences off the parcel and padlocks the gate across the access road. The Garzas would be best advised to:
A: Do nothing, for the new owner is within his rights to prevent their use; B: Grant a quitclaim deed to the new owners; C: File a quiet title suit against the new owner to protect their rights; D: Continue to use the road, even though this might be viewed as trespass.
Contests, premiums, and displays are tools solely used for trade promotions
Indicate whether the statement is true or false