Explain how marketers are held accountable for the results of their work, including a discussion of scorecards and ROI
What will be an ideal response?
Marketers must prove to management that they are generating measurable value by aligning marketing activities with the firm's overall business objectives. Scorecards, which are like the marketing department's report card, are used to report how the company or brand is actually progressing in achieving various goals. Marketers assess the return on investment (ROI) by measuring how much they are spending and measuring the effects of marketing activities on the company's bottom line.
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Maximum cardinality refers to ________
A) the most instances of one entity class that can be involved in a relationship instance with another entity class B) the minimum number of entity classes involved in a relationship C) whether or not an instance of one entity class is required to be related to an instance of another entity class D) whether or not an entity is a weak entity
All other things being equal, the larger the sample size, the narrower the interval estimates that reflect the uncertainty about a parameter's true value
Indicate whether the statement is true or false