What effects will globalization have on the growth of public relations?

What will be an ideal response?

In some ways, targeting audiences is easier than before. However, because of the global reach of
telecommunications, crises spread faster than ever and require a more rapid response. Globalization
has also spawned the growth of anti-globalization forces demanding to be heard. The challenge for
practitioners is to research, understand, and develop relationships with these groups -- something
that has been and may continue to be difficult.

Communication & Mass Media

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Before attending a performance the reviewer should do his or her "homework."

Indicate whether the statement is true or false

Communication & Mass Media

What did the Telecommunications Act of 1996 do?

a. It increased the regulations on media companies. b. It reduced the regulations on media companies. c. It protected media companies from competing with one another. d. None of the choices

Communication & Mass Media