SWOT analysis combines ________
A) a company's mission with its goals
B) external and internal analyses
C) a company's philosophy with its ethics
D) profit with productivity
Answer: B
Explanation: An external analysis identifies threats to an organization and opportunities that it has. An internal analysis identifies strengths and weaknesses of the organization. Together, these two analyses make up the SWOT items–strengths, weaknesses, opportunities, and threats, making "external and internal analyses" the correct response. SWOT analysis has nothing to do with mission or company philosophy, making these choices incorrect. SWOT does not address profit or productivity, which rules out that choice.
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