Authoritative evidence is believed to be strongest when

A) we knows the credentials of the authority.
B) we know the authority personally.
C) the authority is a scientist.
D) the authority is a religious figure.

A

Communication & Mass Media

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According to Professor David Dozier, persons whose primary role is to prepare communications that help execute public relations policies created by others are known as public relations ________

A) professionals B) technicians C) specialists D) managers E) practitioners

Communication & Mass Media

A cookbook is an example of a(n) ________

A) ?scholarly book B) ?specialized encyclopedia C) ?academic journal D) ?opinion source E) ?trade book

Communication & Mass Media