________ is the flow of persuasive communication in the form of advertising, personal selling, sales promotion, and public relations.

Which perspective in the balanced scorecard approach addresses how the organization can continue to improve?

a. internal business perspective b. innovation and learning perspective c. customer perspective d. financial perspective

In bringing an action for negligence in design, a plaintiff may prove all but which of the following?

A) The product design is inherently dangerous. B) The product design contains insufficient safety designs. C) The product design does not contain the most recent consumer preferences. D) The product design consists of materials that do not satisfy standards acceptable in the trade.