SELECT ALL THAT APPLY. When writing broadcast copy, a journalist should use words that ______.

A. stir up emotion and controversy
B. evoke a number of possible meanings
C. appeal to the senses
D. have a single clear definition

C. appeal to the senses
D. have a single clear definition

Communication & Mass Media

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What does predicted outcome value theory claim?

What will be an ideal response?

Communication & Mass Media

The mode of acculturation, called assimilation, occurs when ______.

a. individuals desire contact with the host culture while not necessarily maintaining an identity with their native culture b. individuals desire a high level of interaction with the host culture while maintaining their identity with their native culture c. individuals prefer low levels of interaction with the host culture while desiring a close connection with their native culture d individuals choose not to identify with their native culture or the host culture

Communication & Mass Media