List and explain the ways in which technology has transformed the practice of public relations in the 21st century
What will be an ideal response?
• Technological innovations have led to awareness and sophistication about the world, shrinking it to what McLuhan predicted would be a "global village."
• In the 21st century, true two-way communication has arrived largely as a result of the growth of Internet technology.
• The impact of the Web and social media on public relations practice has been phenomenal. Key publics including employees, journalists, and consumers now utilize the Web and social media extensively in their daily interactions with others.
• In the 21st century, knowledge of and facility with social media–from Facebook to Twitter, from Instagram to Pinterest, to mobile apps of every variety–has become a front-burner necessity for public relations practitioners.
You might also like to view...
________ is a class of procedures primarily used for data reduction and summarization
A) Regression analysis B) Factor analysis C) Discriminant analysis D) Conjoint analysis
No matter the country or culture, money has three fundamental features that motivate consumers around the world to maximize purchasing power by buying the highest possible quality product for the lowest possible price
These three features include all of the following EXCEPT which one? A) scarcity B) difficulty of acquisition C) difficulty of allocation D) difficulty of saving