When a customer purchases merchandise inventory from a business organization, she may be given a discount which is designed to induce prompt payment. Such a discount is called a(n)

Individuals, organizations, or other entities whose response to independent variables or treatments is being studied are called test units

Indicate whether the statement is true or false

Ruth loves to bake homemade breads. She will use only Pillsbury flour because that's the brand her mother, the best baker Ruth ever knew, always used. Ruth's brand loyalty is a type of ________

A) behavioral targeting B) core competency C) cognitive dissonance D) heuristic E) self-esteem