Explain what market segmentation is and how it applies to marketing
What will be an ideal response?
A market segment is composed of customers who have a similar response to a certain type of marketing. Marketers have developed four basic ways to segment — geographic, demographic, psychographic, and behavioral. Market segmentation applies to marketing because an organization has to decide whether to target a specific segment or multiple segments and then come up with ways to appeal to the selected segment or segments.
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Use the information in Scenario 9.3. What is the annual inventory holding cost if Talbot orders using the EOQ quantity?
A) less than or equal to $1,500 B) greater than $1,500 but less than or equal to $4,000 C) greater than $4,000 but less than or equal to $6,500 D) greater than $6,500
A hyperturbulent environment is characterized by _____
a. rapidly changing product lines b. continual technological innovation c. stable market growth d. all of the above e. answers a and b