Newspaper, radio, television and magazine companies cannot survive unless they
A) deliver an audience to advertisers.
B) provide the latest news.
C) offer low subscription rates.
D) serve the government.
Answer: A
Communication & Mass Media
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Marcus delivers a presentation, but he fails to use any gestures. You have been asked to coach
him in order to improve this area. What suggestions would you give to Marcus? What will be an ideal response?
Communication & Mass Media
The consideration of how one person can get another to do something is called a. compliance gaining
b. normative influence. c. perceived behavioral control. d. planned behavior.
Communication & Mass Media