When we write about market segmentation in a marketing plan, we should remember that it lies on a continuum between mass marketing and one-to-one marketing

On a practical basis a, manager should always accept all positive NPV projects even if this means exceeding a limited budget

Indicate whether the statement is true or false.

Kendra needs to rate five of her subordinates. She makes a chart of all possible pairs of employees for each trait being evaluated

Then, she indicates the better employee of each pair with a positive symbol on the chart. Finally, she totals the number of positive symbols for each employee. Which method of performance appraisal has Kendra most likely used? A) graphic ranking scale B) alternation ranking C) paired comparison D) forced distribution