A customer service function at an insurance firm that handles claims based on the first letter of the customer's last name is an example of applying group technology to a service operation

When a new music store distributes literature and free key chains at a rock concert, the group is engaging in:

A) lifestyle marketing B) an illegal act C) a sponsorship program D) public relations' activities

A consumer purchase decision made with a great deal of consumer effort is a type of ________

A) habitual decision making B) extended problem solving C) independent heuristic rating D) dependent heuristic rating E) limited problem solving