Which of the following is true of channel conflict?
a. It always has a negative effect on the members of a channel.
b. It is often caused by an unwillingness of traditional channel members to keep up with the changing times.
c. It mixes elements of cooperation and competition between two partners who work together on the same initiative.
d. It does not occur when multiple distribution channels are used.
ANSWER: b
Channel conflict is often caused by an unwillingness of traditional channel members to keep up with the changing times. Inequitable channel relationships often lead to channel conflicts.
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