When determining whether rhetoric promotes social harmony or discord, the act is being judged on what standard of evaluation?
A) artistic/aesthetic
B) effects/response
C) truth/accuracy
D) ethical/moral
D
Communication & Mass Media
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_____________ are specific instances used to illustrate a concept, experience, issue, or problem
a. ExamplesB. NarrativesC. TestimoniesD. Definitions
Communication & Mass Media
Which element rewards the reader for taking the time to read the ad
a) Body copy
b) Closing
c) Illustration
d) Subhead
Communication & Mass Media