Which scale asks the respondent to indicate how accurately or inaccurately each term describes the object by selecting an appropriate numerical response category?
A) continuous rating scale
B) Stapel scale
C) semantic differential scale
D) Likert scale
B
Business
You might also like to view...
Independent retailers are characterized by _____
a. a partnership form of organization b. a franchise form of distribution c. vertical integration d. ownership of only one retail unit
Business
When using an ABC inventory, A items are those 75 percent of the items that make up 5 to 10
percent of the total cost. Indicate whether the statement is true or false
Business