In a short essay, discuss gap analysis
What will be an ideal response?
Gap analysis is a method for estimating a company's potential sales by identifying reasons for not serving markets adequately. When sales are lower than the estimated market potential for a given type of product, the company has potential for increased sales. The distribution gap represents sales lost to competitors who distribute where the company does not. The product line gap represents sales lost to competitors who have product variations the company does not have. The competitive gap is the remaining unexplained sales lost to competitors who may have a better image or lower prices.
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The relationship between employer and employee can be thought of in terms of a(n) _____, a description of what an employee expects to contribute in an employment relationship and what the employer will provide the employee in exchange for those contributions. Unlike a written sales contract, this is not formally put into words.
A. employee contract B. offer letter C. psychological contract D. union bond E. legal agreement
In instances where the resources are too limited to allow a high-quality project, the firm should be advised not to undertake formal marketing research
Indicate whether the statement is true or false